October + November 2025: App Previews, Age Rating Declarations, Import/Export, and more.

Wow, what a couple of months it’s been! We know it’s been a minute since we last caught you up on what we’ve been working on, but trust us when we say we’ve been anything but idle. Here’s a rundown of all the exciting stuff we shipped in October and November.

What’s New?

• App Previews are here! Upload and manage your app preview videos directly in Helm. No more juggling between apps.
• Age Rating Declarations can now be set right in your dashboard
• Accessibility Labels: Set all the right labels for your app right within Helm
• Import and export any release for offline editing or keeping your own version control
• Share your app updates with just a few clicks once they’re shipped
• Find Apple’s App Tags assigned to your app in the ASO view

Improvements & Fixes

• Keyword translation now goes all the way to the 100-character limit instead of throwing errors
• Dark Mode contrast got a nice boost for better readability
• GPT-5.1 is now our default AI model
• Dangerous actions now come with proper warnings so you don’t accidentally break anything
• Error handling is way more robust
• In-App Events now have context menus for easier management
• UI consistency improvements across the entire app
• Screenshot handling got a major overhaul with better performance and more reliable uploads
• Launch list improvements for better organization
• Custom AI setups with GPT-5 now let you set reasoning effort
• Fixed GPT-5 temperature issues that were causing problems
• In-App Events context menus have been updated and refined
• “Add” button positioning for In-App Events and Nominations is now more consistent
• Nomination type selector got a fresh update
• Fixed macOS screenshots using the wrong orientation
• Fixed the replace context menu for screenshots
• Fixed an issue where uploading a screenshot with a duplicate name would show the wrong preview
• Added diagnostic download option for troubleshooting when things go sideways

Empowering All Women in Tech

We have also introduced our Woman in Tech discount. Because we believe that a thriving app community is one where everyone has a fair chance to innovate, create, and succeed. That’s why we’re excited to introduce our new initiative for all women in tech, including both cisgender and transgender women, to help you bring your apps to life with greater ease and affordability.

We’ve got one more major release coming before the year wraps up, so stay tuned for our end-of-year blog post later this month!