App Store Connect glossary
Clear definitions for App Store Connect workflows, from TestFlight and ASO to phased releases, nominations, and Accessibility Nutrition Labels. Each term explains what it is, why it matters when you ship, and how Helm helps you move faster.
Clear definitions for App Store Connect workflows, from TestFlight and ASO to phased releases, nominations, and Accessibility Nutrition Labels. Each term explains what it is, why it matters when you ship, and how Helm helps you move faster.
All terms
App Store Connect
What App Store Connect is, how releases and metadata flow through it, and how Helm makes everyday ASC work faster on Mac and iPhone.
TestFlight
What TestFlight is, how beta groups and builds work, and how Helm helps you invite testers, share What to Test, and keep betas moving.
ASO (App Store Optimization)
What App Store Optimization (ASO) means, which metadata fields matter most, and how Helm helps you improve titles, keywords, and previews.
What's New
What App Store What's New text is, how to write release notes people read, and how Helm helps you draft, reuse, and localize them.
Phased release
What App Store phased release is, why teams roll out updates over seven days, and how Helm helps you start, pause, or release to everyone.
App Store Nominations
What App Store Nominations are, how editorial featuring works, and how Helm helps you draft update stories and export nominations for ASC.
Accessibility Nutrition Labels
What Accessibility Nutrition Labels are on the App Store, why accurate labels matter, and how Helm helps you review and fill them.
In-App Events
What App Store In-App Events are, when to use them, and how Helm helps you create, localize, and submit events with clean assets.
App preview
What App Store app preview videos are, how they affect conversion, and how Helm helps you manage preview media with your screenshots.
Promotional text
What App Store promotional text is, how it differs from What's New, and how Helm helps you update and localize this always-editable field.
App Store keywords
What the App Store keyword field is, how to choose terms without stuffing, and how Helm helps you generate and refine keywords for ASO.
Beta App Review
What Beta App Review is for TestFlight external testing, how it differs from App Review, and how Helm helps you prepare builds and notes.
Offer codes
What App Store offer codes are for subscriptions and IAPs, when to use them, and how Helm helps you manage offers alongside pricing.
Win-back offers
What App Store win-back offers are for lapsed subscribers, how they differ from intro offers, and how Helm helps you configure them.
Export compliance
What App Store export compliance questions mean for encryption, why builds get stuck, and how Helm helps you set compliance answers clearly.
App Review notes
What App Review notes are, what to include for reviewers, and how Helm helps you keep notes and review info ready at submit time.
Localization
What App Store localization means for metadata and creatives, why local markets convert better, and how Helm helps you translate and apply copy.
App Store screenshots
What App Store screenshots require, how to keep device sizes organized, and how Helm helps you upload, reorder, and Magic-upload creatives.
Launch checklist
What an App Store launch checklist covers before submit, why it prevents review delays, and how Helm surfaces what is still missing.
Helm Passport
What Helm Passport is, how QR stamps help you collect developer contacts, and how it connects to TestFlight invites on iOS.
Introductory offer
What an App Store introductory offer is for new subscribers, how it differs from promotional and win-back offers, and how Helm helps you configure it.
Subscription group
What an App Store subscription group is, how levels and upgrades work, and how Helm helps you manage subscriptions and offers inside the group.
App Store tags
What App Store tags are, how they help people discover apps, and how Helm helps you find and manage tags on Mac, iPhone, and via the CLI.
Billing grace period
What the App Store billing grace period is for failed subscription renewals, why it matters for retention, and how it fits with offers you manage in Helm.
Prefer a walkthrough? Read the guides or explore Helm features.