Win-back offers
Win-back offers are subscription discounts aimed at customers who previously subscribed and lapsed. They give you a structured way to invite people back without inventing a one-off support deal every time. Helm includes win-back offers in its in-app purchase offer toolkit.
What win-back offers are
Win-back offers target eligible lapsed subscribers with a defined discount or free period. Apple controls eligibility rules so you are not manually chasing every churned user.
They sit alongside introductory offers (new subscribers) and promotional offers (existing subscribers) as distinct offer types.
Why it matters when you ship
Reactivating someone who already understood your product is often cheaper than finding a brand-new subscriber. A clear win-back offer turns churn into a second chance with honest pricing.
Pair offers with product improvements. A discount alone will not fix a feature gap people left over.
How Helm helps
In in-app purchases, Helm groups introductory, promotional, win-back, and offer codes so you can see the subscription story as a whole.
That reduces the risk of stacking confusing discounts or forgetting review screenshots when a product change needs approval.
Design the offer with care
Choose a duration and price that you can sustain. Message the return path in-app and in email so people know why coming back is worth it.
Measure reactivation quality, not just redemptions. You want subscribers who stay, not only people who grab a free month.
FAQ
Who can redeem a win-back offer?
Eligible customers who previously subscribed and meet Apple's lapsed criteria for that subscription group. Exact eligibility follows Apple's subscription offer rules.
Is a win-back offer the same as an offer code?
No. Win-back offers are a StoreKit offer type for lapsed subscribers. Offer codes are redeemable codes you distribute. Teams often use both for different channels.
Does Helm show subscription analytics?
Helm helps you configure and manage IAP and offers. It is not a replacement for App Store subscription analytics dashboards.
