Promotional text
Promotional text is a short App Store field you can update without submitting a new binary. It sits above the description and is ideal for timely highlights. Helm helps you edit and localize promotional text as part of your store listing workflow.
What promotional text is
Promotional text is a brief message on your product page (up to 170 characters). Unlike description or What's New, you can change it anytime without a new app version.
Use it for launches, awards, seasonal notes, or a crisp value reminder. It is not a dumping ground for keyword lists.
Why it matters when you ship
When you cannot wait for the next binary, promotional text keeps the product page current. It pairs well with In-App Events and social campaigns.
Stale promotional text that still mentions last month's event quietly hurts trust. Schedule a cleanup when the moment ends.
How Helm helps
Helm treats promotional text as part of store listing work. You can update it across regions, copy from earlier versions when useful, and align it with ASO guidance.
Localize the field so each market gets a timely line, not an English leftover.
Promotional text vs What's New
What's New is version-locked release notes. Promotional text is flexible and always on.
A simple pattern: What's New explains this version. Promotional text highlights what matters this week.
FAQ
Does promotional text affect App Store search ranking?
Apple indexes other metadata fields for search more directly. Treat promotional text as conversion copy, not a keyword bag.
Can I change promotional text while a version is in review?
You can usually edit promotional text independently of a binary submission. Confirm the current state in App Store Connect if a version is mid-review.
How long can promotional text be?
Apple allows up to 170 characters. Write for a single sharp sentence, not a paragraph.
