In-App Events
In-App Events highlight timely experiences on your App Store product page: challenges, seasons, concerts, live ops, and more. They can attract new users and re-engage existing ones without waiting for a major app update. Helm helps you create, localize, and submit events with less friction.
What In-App Events are
In-App Events are promotional cards and detail pages on the App Store that point people into a timely experience inside your app. They have their own title, short and long description, schedule, and media assets.
Events go through review. You can submit them alone or alongside an app version when the moment depends on a new binary.
Why it matters when you ship
Events give you a discovery surface between major releases. A good event makes the product page feel alive for a weekend, season, or collaboration.
Bad assets or thin copy waste the slot. Plan creative and localization with the same care you give ASO.
How Helm helps
Helm's In-App Events tools let you view, create, and manage events natively. Improve and translate titles and descriptions, generate image ideas with Image Playground, and upload assets with automatic checks for transparency, size, and naming.
You can group events in a review submission, even with an app version, and share event URLs or deep links when the event is live.
Events vs promotional text
Promotional text is a short, always-on blurb you can change anytime. In-App Events are scheduled campaigns with richer creative and review.
Use promotional text for ongoing highlights. Use events when you have a date-bound story worth a card on the product page.
FAQ
Do In-App Events require a new app version?
Not always. If the experience already exists in the live app, you can often ship the event on its own. New features may need a version in the same submission.
Can Helm submit multiple events together?
Yes. Helm supports grouping events in a review submission, and you can include an app version when needed.
What assets do events need?
You typically provide a card asset and a detail-page asset (image or video) that meet Apple's size and format rules. Helm helps validate common issues on upload.
