App Store Nominations
App Store Nominations are how you pitch your app to Apple's editorial teams for featuring. A strong nomination tells a clear story about what is new and why it matters. Helm helps you draft, save, and export nominations without starting from a blank form.
What App Store Nominations are
Nominations let developers submit featuring ideas to App Store editorial. You describe the update, choose related apps, set timing, and explain why the story fits a moment on the store.
There is no guarantee of featuring. A clear, honest nomination still improves your odds and forces you to articulate the release story.
Why it matters when you ship
Editorial featuring can drive discovery far beyond organic search. Planning a nomination alongside What's New and screenshots keeps your public story consistent.
Apple often recommends submitting well ahead of the moment you hope to be featured. Treat nominations as part of the release calendar, not an afterthought.
How Helm helps
Helm's nominations tools help you prepare submissions from content you already have, like What's New or past exports. Intelligent defaults set platform, related apps, and suggested timing so you can focus on the story.
Pro users get AI help for update stories and draft saving. When you are ready, export CSV and finish the two-click import in App Store Connect. See nominations in Helm.
What makes a nomination readable
Lead with the customer-facing change. Avoid jargon. Attach the right locales and platforms so editorial sees the same experience shoppers will see.
If you have an In-App Event or seasonal campaign, mention how the product page will support that moment.
FAQ
Does a nomination guarantee featuring?
No. Editorial decides. Nominations are your structured pitch, not a booking system.
Can Helm submit nominations directly to Apple?
Helm helps you draft and export. You complete the final import in App Store Connect, where Apple accepts nominations.
When should I nominate?
Aim weeks ahead of launches, major updates, or cultural moments. Check Apple's latest guidance for recommended lead time.
