What's New
What's New is the release notes field on your App Store version. It tells customers what changed in this update. Clear notes build trust. Helm helps you draft, template, reuse across platforms, and localize What's New before you submit.
What What's New is
What's New (release notes) appears on your product page for the current version. Shoppers and existing users read it to decide whether to download or update.
It is version-scoped metadata. When you create a new version in App Store Connect, you write fresh notes for that version before release.
Why it matters when you ship
Vague notes like "Bug fixes and improvements" waste a touchpoint. Specific notes highlight features, fixes, and why someone should update today.
Release notes also feed other workflows. Teams often reuse them for nominations, social posts, or TestFlight What to Test.
How Helm helps
In releases, Helm keeps What's New next to builds, phased release, and your launch checklist. Release templates help you stay consistent without sounding identical every time.
You can reuse notes across platforms and localize them with AI translate when you are on Pro. Copy from a previous version when the story continues.
Writing notes people finish
Lead with the customer outcome. Mention one or two concrete changes. Keep the list short enough to scan on a phone.
Save deep technical detail for TestFlight or your blog. The App Store field is a highlight reel, not a changelog dump.
FAQ
Can I edit What's New after release?
Once a version is live, you generally need a new version to change What's New. Plan the story before you release.
Should What's New match promotional text?
They can reinforce each other, but promotional text can change anytime. What's New stays tied to the version.
Does Helm write release notes for me?
Helm gives templates and AI assist to improve or translate your draft. You stay in control of what ships.
