App Store Connect guides
Step-by-step guides for shipping on the App Store: reviews, TestFlight, localization, screenshots, What’s New, and more with Helm.
Practical walkthroughs written for developers who ship. Each guide covers the App Store Connect workflow and how Helm speeds it up.
All guides
App Store Connect API vs Helm
When to call the App Store Connect API directly versus using Helm’s native Mac/iOS apps and helm-asc CLI. Honest fit for teams, agents, and CI.
App Store screenshot sizes overview
Understand App Store screenshot device sizes, required display families, and how to organize screenshot groups by locale and order in Helm.
How to manage App Store Connect on iPhone
Use Helm for iPhone to update listings, answer reviews, manage TestFlight, share offer codes, and stay on top of builds with notifications when you are away from your Mac.
How to create an App Store in-app event
Plan, create, and schedule an App Store in-app event: creative, localization, badges, deep links, and how to include the event in your next review submission with Helm.
How to create an introductory offer for subscriptions
Set up App Store introductory offers for new subscribers: offer types, eligibility, pricing, and how Helm manages subscription offers on Mac.
How to create App Store offer codes
Create and share offer codes for in-app purchases and subscriptions: when to use them, how to stay organized, and how Helm helps on Mac and iPhone.
How to create a win-back offer for subscriptions
Set up App Store win-back offers for lapsed subscribers: eligibility, pricing, offer codes, and how Helm manages IAP discounts on Mac and iPhone.
How to declare your App Store age rating in Helm
Complete the age rating questionnaire on Mac in Helm, including social media capability questions that affect 13+ ratings and Time Allowances.
How to export App Store reviews to CSV
Export App Store customer reviews to CSV for retros, research, and sharing with teammates. What to do with the data, and how Helm makes the export a one-step Mac workflow.
How to answer App Store export compliance for encryption
Answer App Store Connect export compliance questions correctly: when encryption documentation applies, common HTTPS cases, and how Helm surfaces compliance before you ship.
How to invite external TestFlight testers
Invite external TestFlight testers with groups, public links, and CSV imports. Cover Beta App Review timing and how Helm keeps invites organized.
How to localize your App Store listing
Plan and ship App Store listing localizations: which fields to translate, how to keep keywords honest, and how Helm helps you manage locales without spreadsheet chaos.
How to manage App Store keywords
Fill the 100-character App Store keyword field with intent: research, ordering tips, localization, and how Helm keyword suggestions keep ASO focused.
How to manage App Store tags in Helm
Find and assign Apple’s App Store tags alongside name, subtitle, and keywords. Practical ASO tips and how Helm keeps tags editable on Mac, iPhone, and the CLI.
How to manage a phased App Store release
Use App Store phased release with intention: when to enable it, how to watch for issues, when to pause or release to all users, and how Helm helps you track progress.
How to manage TestFlight testers
Invite, organize, and maintain TestFlight testers with groups, public links, What to Test notes, and a triage loop for feedback in Helm.
How to nominate your app for App Store featuring
Prepare a strong App Store nomination: story, timing, marketing materials, related in-app events, and how Helm helps you manage drafts and upcoming pitches.
How to prepare an App Store launch checklist
Build a repeatable App Store launch checklist covering What's New, builds, screenshots, review info, localization, and compliance so submit day stays calm.
How to reject an App Store binary
Reject an App Store Connect binary when the wrong build is attached: when to do it, what happens next, and how to reject from App Store Connect or Helm.
How to remove an app from sale on the App Store
Take your app off the App Store in selected territories or everywhere using pricing and availability on Mac in Helm. Checklist for customers, subscriptions, and comebacks.
How to reply to App Store reviews
A practical guide to answering App Store reviews well, including tone, templates, translations, and how Helm helps you keep up without living in App Store Connect.
How to schedule an App Store release
Choose automatic, manual, or after-approval release timing for your App Store version, then pair it with phased release when you want a safer rollout.
How to set up the Helm CLI (helm-asc)
Install helm-asc from Helm Settings, connect credentials through the Mac app App Group, explore agent mode, and run your first safe App Store Connect commands.
How to share App Store review quote cards
Turn five-star App Store reviews into shareable quote cards and Instagram Stories from Helm on iPhone. Practical tips for social proof without looking spammy.
How to submit an app for App Review
Step-by-step guidance for submitting an iOS or macOS app to App Review: builds, What's New, review information, screenshots, and a calm pre-submit checklist.
How to submit a build for TestFlight Beta App Review
Submit a TestFlight build for Beta App Review: when it is required, what Apple checks, What to Test notes, and how Helm keeps external betas unblocked.
How to translate App Store metadata
Translate App Store metadata across locales with a repeatable process: what to translate, what to skip, quality checks, and how Helm AI localization helps on Pro.
How to translate App Store reviews in Helm
Understand non-English App Store reviews before you reply. On-device translation, Pro auto-translate, and a practical triage workflow on Mac and iPhone.
How to upload an App Store preview video
Add App Store app preview videos the right way: specs, poster frames, ordering with screenshots, and how Helm media management keeps previews ready to ship.
How to upload App Store screenshots
Upload, reorder, and validate App Store screenshots by device size. Covers required displays, alpha channels, app previews, and how Helm keeps assets in the right locale and order.
How to use Helm with Fastlane
Keep Fastlane for CI and binary uploads, then use Helm for day-to-day metadata, TestFlight, and reviews. A practical split that matches how most teams already ship.
How to write TestFlight What to Test notes
Write clear What to Test notes for TestFlight builds: a short structure testers read, examples, and how Helm keeps notes next to builds and groups.
How to write App Store What's New text
Write clear, honest What's New release notes for the App Store. Structure, tone, localization tips, and how Helm templates keep every locale consistent.
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