Schedule events that show up on the App Store.
In-app events highlight launches, challenges, and sales on your product page. Helm helps you create, localize, and submit them without losing the thread.
Create, schedule, and localize
Create in-app events, set schedules, and localize event copy for the markets you care about.
Add images, video, badges, deep links, and availability so the event card matches the experience inside your app.
AI helpers on Pro
With Helm Pro, improve event copy and generate images with AI helpers. Bring your own OpenAI key when you want unlimited generation beyond included monthly usage.
Style presets keep generated event art closer to your brand instead of starting from a blank prompt every time.
Submit with your release
Include events in a review submission so featuring-ready moments travel with the version you’re shipping. Manage events from Mac, or automate them with helm-asc.
Pair events with App Store Nominations when you’re preparing a stronger featuring pitch.
FAQ
Can I manage in-app events on iPhone?
In-app events are available on macOS and via the Helm CLI. The iOS companion focuses on other on-the-go workflows like releases, TestFlight, reviews, and discounts.
Does Helm generate event images?
Yes on Pro. Improve event copy and generate images with AI helpers. OpenAI image generation includes monthly Pro usage, with unlimited generation when you add your own API key.
Can agents create in-app events?
Yes. helm-asc supports in-app event workflows so coding agents can create and manage events with the same account setup you use in the Mac app.
