Offer codes
Offer codes let you grant subscription or in-app purchase discounts through redeemable codes for campaigns, customer support, or partnerships. Helm's IAP tools help you work with offer types in one place so pricing experiments stay organized.
What offer codes are
Offer codes are redeemable codes tied to subscription offers or in-app purchases. Customers redeem them in the App Store or through flows you provide, depending on the offer type and platform rules.
They differ from automatic introductory offers that appear to eligible subscribers without a code.
Why it matters when you ship
Codes are useful for win-back campaigns, creator partnerships, conference booths, and making a support moment right. Without a clear offer plan, teams mint codes ad hoc and lose track of margins.
Coordinate codes with win-back offers and your broader subscription story so discounts do not collide.
How Helm helps
Helm 2.2 brought a cohesive in-app purchases experience covering introductory offers, promotional offers, win-back offers, and offer codes.
You can review pricing and offer setup with less ASC tab switching, including review information like screenshots and notes when a purchase needs App Review.
Operational habits
Name campaigns clearly. Cap redemptions. Document who owns distribution. Expire codes when the moment ends.
Test redemption on a sandbox or TestFlight path before you print codes on packaging.
FAQ
Are offer codes the same as promo offers?
Not exactly. Promotional offers can target existing subscribers through StoreKit. Offer codes are redeemable codes you distribute. Helm surfaces both in the IAP workflow.
Do offer codes require App Review?
New subscription products and some offer configurations can require review. Existing offers may be manageable without a new binary. Follow the state App Store Connect shows for each product.
Can I create offer codes on iPhone?
Helm's iOS app focuses on companion workflows. For dense IAP catalog work, the Mac app is the fuller surface, with iOS helping you stay responsive on the go.
