Localize your App Store listing for Portuguese (Brazil).
Brazilian Portuguese (pt-BR) is not European Portuguese with a flag swap. Vocabulary, rhythm, and everyday idioms differ. This page covers what to localize, Brazil-specific tips, and how Helm helps you ship a listing that sounds local.
What to localize for pt-BR
Ship Brazilian Portuguese as its own locale, not a Portugal leftover.
- Name and subtitle in natural pt-BR
- Keywords using Brazilian search language
- Description and promotional text with local phrasing
- What’s New that matches the same variety
- Screenshot captions when they sell the feature
Not European Portuguese
European PT and Brazilian PT diverge in common verbs, UI words, and sentence rhythm. A Portugal-first translation can feel distant or oddly formal to Brazilian shoppers.
If App Store Connect offers both, maintain pt-BR for Brazil on purpose. Do not assume one Portuguese string set covers both markets well.
Local idioms that convert
Write like a Brazilian product team: clear benefits, friendly confidence, and verbs people actually use. Avoid stiff calques from English marketing decks.
You and você usage should stay consistent with your brand. Many consumer apps sound natural with você. The bigger mistake is mixing registers mid-description.
Keywords and length
Fill the keyword field with Brazilian category terms and problem phrases. Skip brand repetition and English leftovers that nobody searches.
Subtitles still have a 30-character limit. Brazilian Portuguese can run long; preview early. Helm helps you translate, protect skip words, verify language, and preview. It does not auto-research ASO volumes for Brazil.
How Helm helps
AI localization on Pro drafts pt-BR metadata with empty-only and skip-word controls. Preview before submit so idioms and truncation get a human pass.
Keep localize your App Store listing and translate app metadata nearby for the full checklist.
FAQ
Can I reuse Portugal Portuguese for Brazil?
You can technically paste it, but you should not expect it to feel native. Prefer a dedicated pt-BR pass for vocabulary, tone, and keywords.
Should Brazilian keywords include European variants?
Usually no. Spend the 100 characters on terms Brazilians search. Mantaining a separate European locale is cleaner than stuffing both into one field.
Does Helm support Brazilian Portuguese translation?
Yes. Translate and improve metadata on Pro, verify language on-device, and edit each locale separately before you ship.
