Localize your App Store listing for Traditional Chinese.
Traditional Chinese (zh-Hant) covers Taiwan, Hong Kong, and related storefronts where characters and everyday phrasing differ from Mainland Simplified. This page covers what to localize, brief Taiwan/HK notes, and how Helm helps you ship.
What to localize for zh-Hant
Ship Traditional Chinese as its own locale with complete metadata, not a converted Simplified dump.
- Name and subtitle in Traditional characters
- Keywords for how people search in your priority zh-Hant market
- Description and promotional text
- What’s New per release
- Screenshot captions when creative includes text
Taiwan and Hong Kong, briefly
Taiwan and Hong Kong both use Traditional characters, but vocabulary and loanword habits can differ. If you maintain one zh-Hant locale, write for your primary market and note the choice for future updates.
When both markets matter, review high-visibility fields (name, subtitle, keywords) for local terms instead of assuming one string set feels native everywhere.
Do not convert and forget
Character conversion from Simplified is only a starting point. Terms, tone, and category language still need a Traditional-market pass.
Character density still packs meaning quickly. Keep the subtitle to one clear promise and preview search-result layout before you lock it.
Keywords without Mainland leftovers
Prefer Traditional-market search language over pasted Mainland keyword lists. Remove Simplified-only terms that slipped through conversion.
Helm helps you translate, skip protected words, verify language on-device, and preview the listing. It does not auto-research volumes for Taiwan vs Hong Kong. You bring the market call; Helm helps you ship it cleanly.
How Helm helps
AI localization on Pro drafts zh-Hant metadata with skip words and empty-only options. Preview and human review keep Taiwan/HK nuance intact.
Guides: localize your App Store listing and translate app metadata. See also Simplified Chinese.
FAQ
Can I use the same copy for Taiwan and Hong Kong?
Often as a starting point for one zh-Hant locale. When both markets are priorities, review name, subtitle, and keywords for local vocabulary differences.
Is converting Simplified Chinese enough?
No. Conversion fixes characters, not market phrasing. Plan a Traditional-specific review for high-visibility fields.
Does Helm support Traditional Chinese separately from Simplified?
Yes. Each localization is editable on its own. Translate and refine zh-Hant without overwriting your zh-Hans work when you use empty-only and careful saves.
