Localize your App Store listing for Simplified Chinese.
Simplified Chinese (zh-Hans) is the Mainland-facing locale where character density changes how name, subtitle, and description feel. This page covers what to localize, Mainland-specific tips, and how Helm helps you ship metadata that reads native.
What to localize for zh-Hans
Treat Mainland Simplified Chinese as a full product page, including creative text when screenshots sell the story.
- App name and subtitle with Mainland phrasing
- Keywords aligned to Simplified Chinese search habits
- Description and promotional text
- What’s New for each release
- Screenshot captions and on-image copy when relevant
Mainland Simplified, on purpose
zh-Hans is for Simplified Chinese readers, with Mainland conventions as the default reference for most teams shipping this locale. Do not paste Traditional Chinese and call it done.
Keep terminology consistent with how Mainland users talk about your category. App Store copy should match the words people expect in search and on product pages.
Character limits feel denser
Chinese characters carry more meaning per character than English. A subtitle can say a lot in 30 characters, which is an advantage and a temptation to cram.
Prefer one clear promise over a pile of features. Dense does not mean crowded. Leave the listing easy to scan in search results.
Keywords and creative alignment
Build keywords from Simplified Chinese category language and problem phrases. Skip English stuffing unless that is truly how people search your niche.
If screenshots include captions, localize them for zh-Hans so the scroll matches the subtitle. Helm helps you translate with skip words, verify language on-device, and preview. It does not auto-research per-country volumes.
How Helm helps
Use AI translate on Pro for a first pass, protect brand terms with skip words, and preview before submit. Refine high-priority fields by hand where tone matters most.
Pair with localize your listing and translate app metadata. For Traditional Chinese markets, see the sibling page.
FAQ
Is Simplified Chinese the same as Traditional Chinese?
No. Characters, vocabulary habits, and market context differ. Maintain zh-Hans and zh-Hant as separate localizations when you care about both.
Why does my Chinese subtitle feel too packed?
Each character carries more meaning. Edit for one clear benefit instead of listing every feature in the subtitle.
Can Helm keep English brand names in Chinese metadata?
Yes. Skip words let you protect brand strings while translating the surrounding copy on Pro.
