Helm for indie developers
You build the product. Helm shortens the release chores around it. Ship updates, localize listings, and keep TestFlight moving without drowning in App Store Connect tabs.
Pain points indies know too well
You are the engineer, the marketer, and the support inbox. Every hour in App Store Connect is an hour not spent on the next feature.
Localization slips. Screenshots get out of date. Reviews pile up. TestFlight invites wait until “later,” which often means never.
- Too many browser tabs for a single update
- Listing and screenshot work that feels heavier than the code change
- Reviews and tester feedback competing with build time
How Helm fits
Helm is a native companion for App Store Connect. Prepare the release, polish the listing, invite testers, and reply to reviews from Mac or iPhone.
You still use ASC web for agreements and account admin. For the weekly shipping loop, Helm keeps you focused.
Features that matter most
Start with releases and store listing. Add localization helpers when you expand markets. Keep reviews and TestFlight in the same app so support does not become a second job.
- Launch checklist before you submit
- ASO tips for title, subtitle, and keywords
- AI translate when you add locales
- Review inbox with templates on Mac and iOS
FAQ
Is Helm worth it for a solo indie?
If you ship updates regularly, yes. Helm cuts the tab-hopping around releases, listings, TestFlight, and reviews so more of your time stays on the product.
Can I start free?
Yes. Helm has a free tier to get set up. Pro unlocks heavier shipping, AI, and the CLI when you need them.
Do I still need App Store Connect?
Yes. Helm connects to your account. Account admin stays on Apple's website.
