Promotional text examples within 170 characters.
Promotional text sits above your description and can update without a full binary review in many cases. These examples stay inside the limit and stay useful. Edit them in Helm alongside the rest of your listing.
What the 170-character field is for
Promotional text is a short, timely message on your product page. Use it for what is new, on sale, or worth noticing now. It is not a second subtitle and not a dumping ground for keywords.
Count carefully. Spaces and punctuation count. After localization, re-check length. A line that fits in English may clip elsewhere.
- Lead with the customer benefit
- One idea per update
- Prefer concrete nouns over hype adjectives
- Update it when the news changes; leave What’s New for the version changelog
Feature launch
New: Shared folders with view or edit access. Invite your team and keep project history in one place.
Sale or offer
Spring sale: 30% off Yearly for a limited time. Subscribe in-app, cancel anytime in your Apple ID settings.
In-app event or seasonal
Winter Challenge is live. Complete daily goals through Dec 31 for exclusive stickers and a Lock Screen widget.
Reliability / “we fixed it”
Stability update rolling out now. Fixes the iOS 18 crash on large attachments. Please update if you hit it.
Localization / new market
Now fully localized for Deutsch and Français, including the App Store listing, What’s New, and in-app strings.
Platform or OS support
Built for the latest iPhone and iPadOS. Dark Mode refinements, larger Dynamic Type, and faster library scrolling.
Edit promotional text in Helm
Update promotional text per localization in store listing, preview how the product page reads, and keep it in sync with What’s New for the same version.
More examples nearby: What’s New examples and localize your listing.
FAQ
How long can promotional text be?
Up to 170 characters. Count spaces and punctuation. Always re-check after you translate.
Is promotional text the same as What’s New?
No. Promotional text is timely product-page copy. What’s New is the version changelog customers see when they update. Use both on purpose.
Can I change promotional text without a new build?
Often yes for text-only listing updates, depending on your version state and Apple’s current rules. Helm helps you edit the field; App Review requirements still apply when you submit a version.
