An App Store metadata editor built for shipping.
Metadata is the product page in text form. Helm is a native metadata editor that keeps listing fields, release notes, and media together so you stop losing changes across browser tabs.
Edit the fields in one place
Update name, subtitle, keywords, tags, promotional text, and What’s New per localization. Character guidance keeps you inside App Store limits while you write.
Organize screenshot groups by device, upload and reorder images, and attach preview videos so metadata and creatives ship as one story.
- Listing fields with preview
- What’s New and promotional text per locale
- Screenshots and previews beside the copy
From draft to submit
The launch checklist surfaces missing What’s New, build, review info, screenshots, and listing fields before you submit. Import metadata from CSV on Mac when you already have copy ready.
Use What’s New examples, promotional text examples, and App Review notes examples when you need a starting draft.
Mac depth, iPhone reach
Full metadata and screenshot workflows live on macOS. The iPhone app covers the listing and release-note edits you make away from your desk. Pro adds AI improve/translate for faster localization passes.
FAQ
Can I edit metadata without submitting a new binary?
Some listing text updates can ship without a new build depending on version state and Apple’s rules. Helm edits the fields; you still follow App Review requirements when a version is under review or needs a binary.
Does the editor support multiple languages?
Yes. Edit per localization, preview as you go, and translate with AI on Pro when you want a fast first pass.
Is this only for ASO keywords?
No. Keywords are one part. Helm covers the broader metadata set: listing copy, release notes, promotional text, screenshots, and the checklist that ties them to a submit.
