App Store keyword examples you can adapt.
The keyword field is 100 characters of quiet discovery work. These examples show how different app types might fill the field. Adapt the terms to your market, follow the rules, and edit them in Helm with character guidance.
Rules that save characters
Use commas between terms with no spaces after commas. Spaces waste the budget and do not help indexing.
Do not repeat words already in your app name or subtitle. Skip your brand name, competitor brands, and irrelevant trending terms. Apple’s rules and common sense both apply.
- Comma-separated, no spaces after commas
- Singular/plural: pick the form people search; do not duplicate both unless needed
- No brand spam or competitor names
- Localize the field per market; English leftovers rarely help
Habit tracker (productivity)
Example field (illustrative): habit,streak,routine,daily,goals,reminder,tracker,selfcare,motivation,checklist,progress
Swap in niche terms for your angle (fitness habits, study habits) and drop anything already in the name or subtitle.
Photo editor
Example field (illustrative): editor,filter,retouch,crop,lightroom,portrait,preset,enhance,collage,vintage,color
Keep terms tied to features you actually ship. A keyword for a missing tool creates disappointed downloads.
Indie puzzle game
Example field (illustrative): puzzle,brain,relax,cozy,levels,offline,casual,logic,zen,challenge,family
Genre and mood words often matter more than generic “game” alone, especially when the name already signals play.
Personal finance tracker
Example field (illustrative): budget,expense,money,spending,savings,bills,finance,wallet,receipts,networth
Stay accurate. Avoid implying banking or advice features you do not offer.
Language learning app
Example field (illustrative): spanish,vocabulary,flashcards,grammar,listen,speak,practice,beginner,lessons,audio
Name the language and learning format. Broad words like “education” are weaker than specific study intents.
Edit keywords in Helm
Manage the field in store listing with related suggestions and character visibility. On Pro, generate keyword ideas when you are refreshing ASO, then prune by hand.
Deeper reading: manage App Store keywords, keyword glossary, and subtitle examples.
FAQ
How long is the App Store keyword field?
100 characters. Commas separate terms. Avoid spaces after commas so you do not waste budget.
Should I include my app name in keywords?
No. The name is already indexed. Use the field for additional discovery terms.
Can Helm research keyword volumes per country?
Helm helps you edit, fit, and improve keyword fields, with AI keyword help on Pro. It does not auto-research search volumes per country. Bring your market judgment, then ship clean metadata.
